![]() Sparkbox reviews how to#We’ll conclude with a specific example of how to apply it. Subsequently, we’ll introduce our formula, elaborate on the assumptions we made, and explain the different parameters you can tweak. In the following, we will first give a very brief introduction to design systems. We see this as a handy complement to the great but a little more strategic advice Callahan (2021) already provides on how to sell a design system. ![]() To make this reality more manageable for everyone, based on our experience, we’ve devised a general formula to approximate the return of investment (ROI) of a design system with a minimum of parameters. Hence, the necessity to prove the value of a new design system beyond a simple competitive benchmark is a reality everyone who wants to get started with this topic must face, as Ben Callahan has already noted in a previous article on the topic ( Callahan, 2021). On top, the upfront investment can seem huge to management compared to smaller, more concrete features design and development teams could be working on that produce more graspable value (and technical/design debt) more quickly. ![]() This is most probably due to the fact that, at least at first, design systems are perceived as a very abstract investment - the value they’ll ultimately produce is not immediately visible and noticeable. But the same standard seems not to apply to design systems. “If everyone else is doing it, we can just copy with pride,” is an often-heard statement. And yet - as we have experienced in various jobs firsthand - it’s still a common situation that the value of having a design system has to be proven again and again.įor many features implemented in digital products, a simple competitive benchmark is enough to convince management, particularly in e-commerce. There have been numerous studies and reports on their efficacy in improving productivity, reducing bugs, and improving digital products (e.g., Boehm & Basili, 2001 Klüver, 2019 Loomer, 2016 Ray, 2018 Slack, 2019 Sparkbox, n.d.). Virtually every big player uses one - from Amazon over Google and Airbnb to Uber. Here’s a ready-to-use formula to calculate the ROI of any design system.ĭesign systems have become a standard in the digital industry. Still, they can sometimes be hard to sell to management. Design systems are a crucial success factor for digital businesses, and virtually every major player works with one. ![]()
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